Ohio Inbound Marketing Day
Ohio Inbound Marketing Day is coming up in just a few weeks! On December 9th, we'll be travelling down to Columbus, Ohio to spend the day learning from industry experts about inbound sales and marketing. If last year's #OIMD is any indicator, it's sure to be another day filled with big learnings and fun people!
Topics We're Excited To Learn More About
Inbound Marketing
Fresh off a trip to Inbound, we're hungry for more! Isaac Moche, Principal Inbound Professor with HubSpot Academy, will be sharing Hubspot best practices for marketing automation, email marketing, and lead nurturing. These are all strategies that help to enable our fractional inside sales activity on behalf of our clients and things we are working towards becoming experts on ourselves.
Social Media
One of Gary Vaynerchuck's most actionable pieces of advice during his keynote at Inbound was for companies, specifically B2B companies, to invest in Facebook sponsored posts. This is something we've tested and seen promising results from, especially when using video, so we can't wait to learn more from Stephanie Carls and her expertise in that area.
Content Marketing
If you've ever been to Content Marketing World or heard Joe Pulizzi speak, then you've definitely heard about this guy. Marcus Sheridan is the poster boy for content marketing. He used it to keep River Pools and Spas afloat during the recession in 2008 and is the Founder of The Sales Lion, an inbound marketing agency. His advice on how to attract leads, no matter your budget, will be beneficial for all of us.
How To Register
#OIMD will take place at Quest Conference Center, located on the north end of Columbus, Ohio near the Polaris Shopping Center on December 9th. Whether you're a Hubspot customer or not, we invite you to join us if you have any interest in inbound marketing, sales enablement or growth-driven design.