Should You Outsource Lead Generation Or Do It Internally?
Before making the decision to completely outsource your lead generation or to hire an inside sales representative internally, consider a mixed approach - something we like to call co-sourcing.
Co-sourcing is a partner approach to lead generation that provides the cost savings and flexibility that come from outsourcing while integrating with your in-house staff to guarantee every prospect is supported according to your brand and values.
There are absolutely high-impact responsibilities that should only be handled by your most trusted experts internally:
Price-quoting
Contract-writing
New customer on-boarding
But there are also low-risk responsibilities that you should consider sending out to a trusted partner:
List building
Prospecting phone calls
Inbound lead qualification
Appointment setting
Social media
Trying to hire an inside sales representative comes with a lot of hard and soft costs. Finding a trusted co-sourced partner is the 21st-century way to keep your heavy-hitters in play and maximize their efficiency without incurring a ton of additional overhead.
