5 Reasons Why You Should Be Using A B2B Prospecting Company

B2B sales aren’t always easy. It takes time, effort, and quite a bit of cash to build up a list of prospects – and to move them down the sales funnel until they convert and become paying customers.

So if you’re looking to streamline your operations and do more with less, you may want to consider partnering with a B2B prospecting company. Why? There are lots of reasons, but in this article, we’ll take a look at the top 5 benefits of outsourced B2B prospecting.

1. Avoid Wasting Time And Money On Pre-Made B2B Prospecting Lists

If you need to find new prospects fast, you may be tempted to buy an “off-the-shelf” prospecting list. There are plenty of companies that sell lists of emails, names, phone numbers, and other contact info. But guess what? These lists are almost always junk.

Pre-made lists often lack the elements that make up a good B2B prospecting list.(link the previous blog post) They're not targeted specifically to your industry, may have outdated info, and may not include high-value “decision-maker” prospects like managers and executives.

Simply put, using a pre-made B2B prospecting list is a waste of time and money. On the other hand, working with a B2B prospecting company means that you can get a truly customized, high-quality prospect list – and get better results.

2. Target The Right Customers Every Time

A B2B prospecting company can use tools like an ICP (Ideal Customer Profile) and buyer personas to make sure that they target only the right customers for your business – people who work in your target industry, have problems that can be solved by your products and services, and who will have a genuine interest in what you have to offer.

Not only that, but a B2B prospecting company can often help you get past “gatekeepers” and reach decision-makers. For example, your B2B prospecting can handle the process of calling receptionists and offices and obtaining the contact info of higher-up executives and managers.

3. Spend Less Time Prospecting, More Time Selling (And Closing)

Your sales department isn’t called a “prospecting department.” If you’re in sales, your job is to sell your products and services – to close deals and keep your company growing. Chances are, you’re not a big fan of poring over company directories, browsing LinkedIn pages, and trawling through other web pages for contact information.

That’s exactly what a B2B prospecting company can do for you. Incept Grows can take these tasks off of your team’s hands and provide them with all of the contact info they need to make real connections with prospects. Your sales team can spend more time… selling!

4. Outsource Appointment Setting And Follow-Ups

B2B prospecting companies can even offer outsourced appointment setting and follow-up services. Again, this is another administrative task that you can outsource to streamline your sales process. 

You and your sales team won’t have to spend hours sending Google Calendar invites and following up with prospects. Instead, you can spend more time studying each prospect’s role, industry, company, and other info. This extra prep time can be very valuable when winning over potential customers.

5. Get Detailed Information About Each Prospect

Speaking of prep, B2B prospecting services are very effective at finding detailed information about potential prospects. Unlike your in-house sales team, B2B prospecting companies typically have access to large data platforms with information about prospects that may not be publicly available.
This means that you can get access to valuable information that can set you apart from your competitors – all without paying a high price for a data platform. You’ll get full access to the information you need to turn prospects into leads, and to turn leads into paying customers.

Ready To Get Started? Learn More About B2B Prospecting Services From Incept Grows

From B2B prospecting to list building and appointment setting, we do it all at Incept Grows. We work hand-in-glove with your sales team to design a personalized strategy that’s tailored to your industry, goals, and brand messaging. Want to learn more? Book a free consultation with us online, or feel free to give our team a call at 330-994-1349 for more info.