5 Ways To Utilize AI Tools Like ChatGPT In B2B Lead Generation

Since it was first released in late 2022, ChatGPT has been at the forefront of the AI revolution. Today, there are lots of competing LLMs (Large Language Models), including Microsoft’s Copilot, Google’s Gemini, and Anthropic’s Claude.

They all function similarly – by chatting naturally with an AI bot, you can generate answers to questions, create original text, and much more. These advanced, AI-based tools open up lots of possibilities when it comes to B2B lead generation. Wondering how to use them to your advantage when seeking new customers? Here are five simple ideas.

1. Generating Email Templates

As text-based platforms, LLMs like ChatGPT are ideal for generating custom text – including email templates. With a simple prompt like “Create a sales email promoting my IT services, specifically targeting small-to-mid-sized B2B companies” you can generate a template in seconds.

You can refine your results further by trying out different prompts. For example, you could ask ChatGPT to use more casual (or formal) language, to mention your brand’s name only once, to avoid excessive “sales-y” language, and more.

You may not always get perfect results – but by playing around with ChatGPT prompts and doing a little bit of editing, you can quickly come up with some basic email templates to use when prospecting and generating leads.

2. Drafting Call Scripts

Similarly to email templates, you can use ChatGPT and similar LLMs to create call scripts for your business. The more detail you go into, the better your results will be. 

For example, you could use a prompt like “Create a cold call script for a manufacturing company in Cincinnati, Ohio. We focus on machining and fabrication and are looking for new clients in the transportation and aerospace industries.”

You can even use additional bullet points to emphasize certain parts of your business in the script. For the above prompt, this could be something like:

• We offer a full suite of CNC machining and fabrication services, as well as 3D printing

• Emphasize our quality control methods

• Include that we’ve worked with GE Aerospace and several other local companies

• Keep the script casual, and avoid pushing sales too hard

Once you get a draft, you can refine it using ChatGPT, or you can make any necessary adjustments yourself.

3. Getting Ideas For Blog Posts, Webinars, And Other Inbound Content

LLMs like ChatGPT are very helpful for coming up with ideas for inbound content. ChatGPT can help you come up with ideas for blogs, social media posts, webinars, and other content that can help promote your business.

For example, if you run a restaurant supply company and you’re looking for ideas on content that your potential customers may want to read, you could prompt ChatGPT and ask “What are the biggest challenges facing family-owned restaurants?” or “How can restaurants make sure that they're following health and safety standards?” Then, you could come up with content based on these prompts.
You can even use ChatGPT to generate blog drafts – like “Give me an outline of a blog discussing food safety best practices at a Mexican restaurant.” This gives you a great framework for writing your own content.

4. Summarizing And Repurposing Existing Content

If you already have lots of blog posts and other helpful content on your website, ChatGPT and other LLMs are a powerful way to repurpose this content in just a few clicks. For example, you can upload a long-form blog post or whitepaper to ChatGPT. Then, you could ask ChatGPT to summarize the document in 100 words for use in a LinkedIn post, to adapt it for an email newsletter, or even to turn the document into a video script. 

This allows you to do more with your existing content library and cuts down on costs, which is great if you’re focusing on inbound marketing for lead generation. And you should be using inbound marketing as part of the lead generation process! According to HubSpot's State of Marketing Report, leads generated from inbound marketing typically cost 61% less compared to those generated with traditional outbound methods. 

5. Processing Lead Information From Documents

Along with generating new text, ChatGPT and similar LLMs can also process data from attachments like text documents and spreadsheets. This can actually make it possible to quickly process lead information and add it to your CRM or other databases.

For example, if you have several sign-up sheets from a trade show as well as contact information from people who’ve filled out a form on your website, you could upload these to ChatGPT and ask it to extract the names, phone numbers, email addresses, and titles of each person into a new spreadsheet.

This can cut down on administration time significantly – freeing you up to make more calls, send more emails, write more blog posts, and take other steps to bring in more qualified B2B leads.

Need To Save More Time And Generate More Leads? Contact Incept Grows Today!

ChatGPT and similar LLMs can be really helpful throughout the lead prospecting process. But there’s definitely a learning curve to using these tools for lead generation, so it may take time to use them to their full potential. And if you’re really busy with other parts of managing your company, even AI assistance may not be enough to get the job done and bring more leads to your business.

We offer lead generation, prospecting, appointment setting, and tons of other services that help you find qualified leads and grow your business. Contact us online or give us a call at 330-994-1349 for a free consultation and find out how we can set you up for success.