More Qualified Leads for B2B, More Productive Sales Teams: What We Do
Is your sales team struggling to find quality leads for B2B that convert? Have you thrown out the idea of making long-term growth plans in exchange for maintaining an active sales pipeline? Are you losing sleep (and maybe a little hair) trying to master complicated CRM software or squeezing in one more social media post?
Consistently generating qualified leads for B2B sales teams while maintaining productivity is a delicate balancing act that requires mastery in three key areas:
Strategy
Management
Execution
Lose sight of one, and the others are left on shaky ground. If you lack a clear strategy, you’re pouring your efforts into the void, leaving your sales team’s wheels spinning. Without solid management, prospects get forgotten–and valuable opportunities vanish. And no execution means an empty bank account in no time.
How We Can Help
For 30 years, Incept has provided essential resources, augmented time, and delivered the expertise needed to expand for some of the most successful businesses in the world. With our lead generation services, there is no need to have a perfect handle on everything all at once. We give you room to build your team’s strengths, no matter where you are in your growth cycle.
“Incept has helped our sales efforts by providing consistent, professional outbound phone calls. They are truly a part of the team that is invested in what our company does and works with us to ensure we are moving forward in the right direction.”
We customize action-oriented strategies, drive qualified leads to your sales funnel, and enhance customer retention and satisfaction, so your team can focus on closing more deals.
Build a Better Strategy and a Better Team With B2B Lead Generation Services
Collaborate with us to develop a winning sales strategy you can implement right away. We’ll get you set to enter new markets in new locations, help you prepare go-to-market (GTM) plans for new products, or provide the support you need to execute on your existing blueprint to generate more leads for your B2B sales pipeline. Our results team integrates seamlessly into your existing team to provide flexible expertise based on what you need, when you need it.
Getting Started: Comprehensive Strategy Validation and Alignment
If you are looking for leads for your B2B sales team, you need more sales right now, not in nine months from now. Traditional strategy firms will take you through a long, drawn-out consultation while time ticks away – and you still aren’t getting leads.
When you work with us, we focus on quickly validating and aligning your current strategy to ensure it’s optimized. Our nimble processes fill your sales funnel as quickly as possible while we keep an eye on your long-term goals.
The Two Most Important Factors for Sales Success
Presenting a clear picture of what you sell only gets you so far. In order to close deals, you need to communicate the value of your products or services to the right people. We work with your sales team to provide action-oriented strategies that define what makes your business unique and pinpoint who is most likely to buy.
1. Understand Your Value Proposition
Our onboarding process is designed to quickly identify the problems your products or services solve, what makes your company the best candidate for the job, and how to best present these ideas to your prospects. Our pipeline management expertise provides actionable insights as we refine messaging to create effective, compelling pitches.
2. Reach Your Target Market
If your sales team is getting leads without closing deals, they are talking to the wrong people. We’ll get to the bottom of who you need to reach and take the first steps toward narrowing down your best-fit prospects.
Retention Campaigns: Generating Revenue Right Now
1. Retention Campaigns
Ignored customers are lost customers. Our relationship experts work with you to create outreach programs that ensure your existing customers are satisfied and know you are there for them.
2. Reactivate Existing Customers
Do you have new products or services your customers may not have heard about? Do you have unengaged customers who could benefit from more interaction? We know how to get your customers reengaged and keep them engaged to make the most of the relationship you have already worked hard to establish.
Empower Your Team’s Full Potential
Discover how making small adjustments makes a big difference in your revenue with our simple efficiency assessment.
Management: An Overlooked Essential for Productive Sales Operations
Project management tasks often fall into an ambiguous bucket that never gets accounted for until it begins to overwhelm. Especially if you don’t have a full-time sales manager. Let us take the pressure off and give your sales time to do what it does best–close deals.
1. Organize Vendors
Stop stressing over your sales pipeline. Managing your tech stack requires considerable amounts of time and expertise that most businesses can’t afford. We’ll keep your customer relationship management (CRM) platform data clean and up-to-date, maintain your marketing platforms, and manage your list providers, all within our flexible B2B lead generation pricing model.
2. Create Project Plans
Planning, and organizing your launch and execution seems like a piece of cake … until you’re in the weeds. We leverage our 30 years of experience to organize your launch and execution, ensuring you are never surprised. You’ll always know what you are going to get and when you are going to get it.
“They do not overpromise in the sales process or during the engagement. If they cannot do something, they tell you, and if they are not sure, they tell you. You can just take their word for it – you don’t have to filter their answers or guess the real meaning.
Their operations staff and agents are dedicated and excellent. They will accept your approach if it makes good sense to them, and often make recommendations to improve your approach.
Their client services are the best I have seen, and their IT team is responsive, careful, and knowledgeable. Billing is accurate and pricing is reasonable.”
3. Build Actionable Insights and Analysis
Every sales activity performed creates valuable insights for an agile, successful strategy. Don’t build your sales strategy on inaccurate data and faulty analysis. With our expertise in the most popular CRMs like Hubspot, Salesforce, ZoHo, and others, we’ll make sure your data is clean and your insights apply to your unique needs.
Augmenting Your Sales and Marketing Team: Excellence in Execution
You’ve no doubt experienced a push and pull between needing more staff in order to grow, and needing more revenue to hire more staff. Hiring a full-time employee is a significant investment that delivers minimal immediate benefits. And if you waited until you could feel the need, you waited too long.
If you are not ready to hire additional staff, you’ve lost staff, or you just don’t want another operational arm to invest in and manage, we can help you execute on your strategies without the long-term commitment and expense. We combine all the skills you need into one package, offering everything from B2B lead generation services to social media management, all for the price of one mid-level, full-time employee.
We Meet Your Business Where You Are
Our flexible, scalable service model provides essential, multi-channel services, generating leads for B2B sales teams here and now. We tailor your plan to your specific sales and marketing goals, and we can scale up or scale back as your business or your internal team grows and with seasonal demand. The average length of an engagement with us is about 11 months, but we support engagements lasting from 2 months to several years.
1. Lead Generation and Nurturing
Outbound calling
Email campaigns
Digital campaigns
Follow-up cadences
2. List Creation and Market Research
Competitive analysis
CRM data cleanup
Prospect qualification
Eliminate the need for purchased lists
3. Appointment Setting
Customized lists
Customized scripting
Numerous touchpoints through multi-channel approach
Lead nurturing to preferred funnel point
4. Lapsed Customer Reactivation
Focus on lapsed customers’ past behaviors to remind them why they partnered with you before
5. Custom Projects
Event recruitment
Survey calling
Curated projects to fit your needs
Client Success Stories
“Working with Incept has supercharged our lead generation efforts! They have been able to use their systematic approach to consistently deliver high quality leads for our sales people. They have an uncanny ability to get in touch with key decision makers and discover critical pieces of information. I look forward to seeing how our sales will continue to grow as a result of their efforts.”
“Super-charged lead generation efforts”
Our client, a premier on-site corporate restaurant management and catering company with clientele across the US, was looking to expand their qualified prospects. We got to work quickly learning their best practices, conducting account-based marketing (ABM) research and competitor analysis, and discovering the reasons for their lost business.
We then developed a multi-channel, personalized lead generation strategy that included outbound phone calls, personalized emails, and personal social media outreach through LinkedIn InMail. Our firm grasp on prospect pain points and goals helped us drive in-person appointment-setting for our client.
Throughout our first year together, we refined our strategy, which led to a 5x increase in lead output. As a result, our client closed several deals, with one deal valued at $2 million.
An Integrated Approach as Unique as Your Business
We integrate sales and marketing strategy, management, and execution to ensure you meet your lead generation goals, no matter where your business is in its growth. You pay for what you need, when you need it, without being locked into rigid contracts.
End-to-End Coverage
We integrate and expand on your existing strategy while augmenting your staff with end-to-end coverage. Our services are adaptable, and our partnership model is responsive to changing market conditions and sales strategies. We designed our multi-channel, comprehensive approach to ensure you get quick results without compromising your long-term goals.
Results-Driven Philosophy
We make your timeline our timeline, delivering the results you need, when you need them. Our experts build your strategy around retention and reactivation campaigns as well as new customer acquisition to ensure quick initial results as well as long-term growth.
“Incept has assisted in increasing awareness and attendance for our events since 2016 and we couldn’t be happier with their services! It’s evident that communication is important to them as we receive updates and feedback from the team daily.”
Get More Sales, Increase Revenue, Keep Your Sales Team Busy
Lead generation requires a complex balance of strategy, management, and execution. When all the elements are there, your business can grow. But when even one element is off-kilter, it will wreak havoc on your growth and profitability.
You’re here because your business needs support to succeed. We tailor our fractional B2B lead generation services to where you are right now, keeping your sales operations agile and responsive to changes in market conditions and business strategy. Trust us to get you quick results while working toward your long-term goals.