Should I Hire A Salesperson Or Outsource My B2B Lead Generation Efforts
So, you’re a small business owner. Your business has grown, and you’ve reached the point where you can no longer handle all of the sales responsibilities on your own. That’s a great problem to have!
But now it’s time to expand. And you may be wondering if it’s a better option to hire an internal salesperson to generate leads – or if you should turn to an outsourced B2B lead generation company like Incept. What’s right for you? It depends, so let's get into the details and help you find out!
Choosing Outsourced B2B Lead Generation Has Tons Of Benefits
First, let’s discuss the benefits of choosing an outsourced B2B lead generation provider. The outsourced model provides some very appealing benefits, especially to entrepreneurs and small-to-medium-sized business (SMB) owners.
Cost savings – Hiring an internal salesperson costs a lot of money. From recruiting to salaries, benefits, and training, you’ll be forking out quite a bit of cash. Compared to an internal hire, working with an outsourced firm will almost always offer some major cost savings.
Simpler hiring process – You don’t have to spend time poring over LinkedIn or Indeed to find qualified candidates, reading resumes, scheduling interviews, and with other recruiting tasks. Once you find a qualified outsourced B2B lead generation company, your new team can start bringing in qualified leads right away.
Risk reduction – If an internal hire doesn’t work out, the costs of firing and replacing them can be quite high. But with outsourced B2B lead generation, it’s easier to get someone new assigned to your account if things aren’t working out.
Scalability and flexibility – Outsourced B2B lead generation is particularly great if you are too busy to handle lead generation on your own, but may not need a full-time sales team member. You have the flexibility to scale up – or down – whenever you need to do so.
Sometimes, An Internal Hire May Still Be The Way To Go
While outsourced B2B lead generation can be great, internal hires may still sometimes be the best option. Here are some situations when it may be best to hire your own dedicated salesperson for lead generation:
You recognize the perfect candidate – If a candidate falls into your lap who has the ideal skills, expertise, and track record for your business and your industry, it may be hard to pass up the opportunity to hire them at your company.
You know you need a full-timer – If you’re reasonably certain that your lead generation and sales tasks will require at least one full-time sales member, hiring internally may be a good option.
You work in a small or highly technical industry – Some B2B industries – particularly those with a high level of technical complexity – are insular and very competitive. In this case, hiring a full-time salesperson with specific expertise in your industry may be a better option.
You want the closest possible collaboration – At Incept Grows, we work extremely closely with our clients when offering B2B lead generation services. But for obvious reasons, an internal hire will always be able to collaborate with you a little bit more closely than an outsourced partner. If that’s important to you, hiring internally may be a good option.
Want To Learn More About Outsourced B2B Lead Generation? Get In Touch Today!
Interested in finding out more about outsourced B2B lead generation and how it can help your company thrive? Schedule a free, no-commitment consultation with us today. You can give us a call at (330) 994-1349 or contact us online to get started. Our specialty is inside B2B sales and lead generation – and we can provide the expert services you need to grow your business and meet your goals.
