2024 Unwrapped: The Best of Incept Grows This Year

As the year winds down, we’re unwrapping the moments, successes, and resources that helped businesses thrive and achieve their goals in 2024. It’s been a year of innovation, growth, countless cups of coffee, and a few candy canes, all in pursuit of helping our clients dominate their lead generation and sales goals.

Grab a hot cocoa (or your beverage of choice) and join us as we revisit the highlights that made this year impactful for businesses like yours!

Our Most Helpful Resources This Year

The best gifts are the ones that keep on giving—like these resources that empowered sales teams to close deals faster, sharpen strategies, and achieve sustainable growth. Each tool and guide below was carefully crafted to address the unique challenges of B2B lead generation and pipeline management in today’s fast-paced environment.

1. B2B Sales Efficiency Assessment

Is your sales engine purring—or sputtering? This interactive tool helped businesses uncover inefficiencies, streamline their workflows, and supercharge productivity. With tailored insights for everything from lead generation to pipeline management, it’s the perfect blueprint for taking your team from “good” to “unstoppable.” It provides simple, actionable steps, making it one of our most popular resources​.

2. Future of Work Assessment

Workplace trends aren’t just changing—they’re evolving at warp speed. Our Future of Work Assessment guides businesses in adapting to hybrid work environments, embracing generative AI, and future-proofing their teams. Packed with insights on automation, flexibility, and employee engagement, this resource is a must-have for staying ahead of the curve​.

3. How to Set Up a Successful Lead Generation Campaign

Lead generation isn’t just about filling a pipeline—it’s about filling it with the right leads. This blog helps our partners understand the essential steps to create campaigns that attract, nurture, and convert high-value prospects. Covering everything from outreach strategies to optimization techniques, it’s a roadmap to predictable results​.

4. CRM Pipeline Management for More Qualified Leads

Managing a sales pipeline can feel like juggling flaming swords. Enter our guide to CRM Pipeline Management, which showed businesses how to reduce clutter and prioritize high-value opportunities for faster closes. A more efficient pipeline isn’t just a win—it’s a game-changer​.

Why These Resources Matter

These resources were more than just tools—they were transformative. Designed to solve real-world challenges, they didn’t just scratch the surface. They dove deep, offering actionable strategies to unlock revenue potential and future-proof operations. Each one became a springboard for our clients’ success, and we’re proud to have them in our toolkit.

Igniting Growth: The Success Stories That Inspired Us

This year, we partnered with incredible businesses to help them turn obstacles into opportunities. Here’s one standout story—and how it reflects a year of driving momentum and delivering results.

Excite Exhibits: A Case Study in Partnership and Performance

When Excite Exhibits approached us, their VP of Sales was a one-person powerhouse—juggling client service, sales, and strategy. But even superheroes need sidekicks. That’s where we came in.

With a custom lead generation strategy, we delivered approximately one qualified lead per week, surpassing their expectations. By refining their scripts and warming up hundreds of prospects, we didn’t just help them find new opportunities—we transformed their pipeline.

The results? A conversion rate that skyrocketed from 15-20% to 33%. Future deals are already in the pipeline, and Excite Exhibits is positioned for sustained growth. As VP Joe Otterstrom said, “This really tells us we made a great decision going with Incept”​.

This story demonstrates how focusing on targeted lead generation can drive measurable pipeline growth for your business. Curious how it works? Let's Talk.

Million Dollar Momentum: A Regular Feature at Incept

2024 was a year of steady wins. Each month, we delivered high-value leads that led to significant deals—some crossing the seven-figure mark. Our ability to use effective strategies to match the right prospects with the right opportunities ensured our clients kept winning big.

What It Means for You:

Our success stories aren’t just about numbers—they’re about transformation. We’re here to ensure your sales team has the resources, support, and strategy to unlock their potential and convert challenges into milestones.

Our Favorite Articles of 2024: Insights You Loved

This year, our readers dove into actionable strategies, industry trends, and fresh takes on classic challenges. Here are the posts that kept you coming back for more.

1. What to Expect When Working With a B2B Lead Generation Company

Transparency, timelines, and trust—this article demystified the process, helping businesses feel confident about outsourcing lead generation. It answered key questions, clarified expectations, and helped businesses start their journey with confidence​.

2. Staying Competitive in a Rapidly Evolving Sales Environment

SMBs face unique pressures in today’s market, from budget constraints to the rapid pace of change. This piece explored how outsourcing lead generation could help businesses stay lean, agile, and ahead of the competition. Readers learned how to stay agile and proactive, even in the face of tightening budgets and rapid market shifts.

3. CRM Pipeline Management: The Key to Sales and Marketing Alignment

A disorganized CRM is a silent sales killer. This post revealed how to align teams, clean up data, and optimize pipelines for better results. Readers love the actionable insights and clear examples that made it easier to implement changes immediately​.

4. Your B2B Value Proposition: The Secret Weapon for Winning More Deals

Your value proposition isn’t just a pitch—it’s your competitive edge. This article broke down how to craft messaging that resonates deeply with prospects, turning pitches into partnerships and leads into long-term clients​.

Why You’ll Love These Articles

These articles weren’t just popular—they were practical. Each one was a reflection of our commitment to providing value, sharing knowledge, and helping businesses navigate their toughest challenges.

Get Ready for 2025: Insights to Drive Your Growth

Don’t Miss What’s Next

The new year is just around the corner, and we’ve got some incredible insights coming your way in January. Be the first to read about navigating generative AI, spotting emerging trends, and actionable strategies to grow your business. Subscribe now to stay ahead of the curve and ensure you don’t miss out.

AI: Friend, Foe, or Future?

Generative AI is changing the game in sales and marketing, but adoption isn’t without its challenges. From data quality issues to team buy-in, our January article will tackle the challenges of AI adoption and show you how to integrate it effectively for better sales outcomes. Spoiler alert: It’s all about pairing AI’s efficiency with human expertise​.

Spotting Emerging Trends Before They Hit

What if you could see the next big thing before your competitors? Coming in January, our guide on identifying and leveraging market trends will teach you how to stay ahead of the curve, making 2025 the year for you to be the leader in your industry.

A Note of Gratitude

Before we sprint into the new year, we want to thank you for trusting us to help your business grow this year. Your trust, collaboration, and curiosity drive everything we do. Here’s to another year of growth, innovation, and success—together.

Looking Forward

As we look ahead to 2025, now is the time to prepare for what’s next. Whether you’re ready to optimize your sales pipeline, embrace emerging trends, or reimagine your growth strategies, we’re here to help.

Schedule a consultation today to ensure your business is ready to thrive in the year ahead.