Our Top 7 Favorite B2B Lead Generation Tools and Software in 2024

Looking to boost your B2B lead generation efforts? With the right tools and software, it’s easier than ever to find new leads, reach out to them, and convert them into paying customers. What should you be using at your business? In this blog, we’ll give you a quick overview of a few of the tools we love to use. Check them out!

1. Zoominfo

Zoominfo’s flagship product is a robust search engine for B2B contact information. If you’re looking to find qualified leads, their affordable search tools make it easy to find the right contacts based on their industry, company size, job title, and more.

They also offer a full suite of marketing software for sales, marketing, operations, and even the new AI-driven “Zoominfo Copilot,” which helps deliver insights that make it easier to qualify leads and make a sale.

2. LinkedIn

From reading the latest industry insights to researching the roles and job histories of potential leads or even reaching out directly through InMail or posting LinkedIn Ads, LinkedIn is an absolutely essential tool for B2B lead generation. With more than 1 billion members and a highly-active community, LinkedIn should always be part of your B2B lead generation strategy.

3. Google Workspace

We use Google Suite as our primary productivity tool. It offers a simple user interface, automatic cloud backups, a fantastic email experience, a fantastic calendar, video meeting support with Google Chat, and so many other tools that help you and your team stay organized. It’s quite affordable, too, even for larger teams.

4. HubSpot

HubSpot is our top choice if you’re looking for CRM (Customer Relationship Management) software. It has powerful features both for inbound and outbound marketing – including a best-in-class lead management system with robust contact and campaign management tools.

And through the Hubspot App Marketplace, HubSpot also has the ability to integrate with more than 1,600 third-party apps and programs including Google Suite, Outlook, Mailchimp, Salesforce, and so many others. No matter what other software tools you’re currently using in your lead generation efforts, there’s a good chance HubSpot can integrate with it for a unified experience.

5. MailChimp

Whether you’re writing a cold email, a newsletter, a survey form, or a promo email for an upcoming conference, MailChimp makes it easy to create sleek, powerful, and appealing emails.

With an intuitive user interface and tons of design tools, your sales and marketing teams can easily create “must-click” emails that maximize open rates, response rates, and overall conversion rates. Other feature highlights include simple A/B testing, powerful automation tools, and the ability to integrate with plenty of other third-party marketing and lead generation apps.

6. Unbounce

Inbound marketing is an important part of B2B lead generation. Once you get a potential lead to visit your website, Unbounce helps you move them down the sales funnel. It offers a wide variety of tools for building landing pages, pop-up offers, creating fillable forms, and more.

Unbounce also helps you collect valuable data about visitors and quickly perform A/B testing, which lets you further refine your marketing efforts and maximize conversion rates. With 100+ templates and an easy-to-use interface, it’s also super easy to get started.

7. Intercom

If you’re not already using a chatbot to help capture leads and answer questions on your website, you should be! A survey done in 2022 showed that integrated chatbots helped increase lead generation rates for 97% of marketers who used them:

• 3% saw no difference

• 14% saw an increase of less than 5%

• 25% saw an increase of 5-10%

• 26% saw an increase of 10-20%

• 17% saw an increase of 20-30%

• 15% saw an increase of 15%

Intercom is a leading provider of customizable AI and chatbot solutions for B2B lead generation. Their chatbots are easy to integrate into your website and are endlessly powerful and flexible – making them a great part of your inbound B2B lead generation strategy.

Power Up With These Top B2B Lead Generation Tools

There’s no magic wand you can wave to bring in more qualified leads and convert them to paying customers. But along with the right B2B lead generation strategy, using the right tools and software can definitely boost your odds of success. Check them out and see which ones may be right for you.

If you’re looking for more help or to outsource lead generation, remember that we are always here for you. With our full suite of B2B inside sales services, we can bring in more qualified leads, convert them to customers, and help your business thrive. Give us a call at (330) 649-8000 or contact us online to learn more about what we do.